Camels, Tigers & Unicorns ─ Rethinking Science & Technology-Enabled Innovation

Drawing on global data and analysis conducted between 1995 and 2015 with 300 firms, the authors explain how science and technology-enabled innovation can be turned into commercial products and services more effectively. They examine changes in numbers of customers in these firms over time, the firms' performance and trajectory, and other data. They describe the differences between science, technology, and innovation; technology-enabled innovation and different types of science and technology; why economic thinking can impact the direction and progress of this innovation; three discontinuities faced by firms in commercialization; and key vectors that drive the interventions needed to deal with each discontinuity. Subsequent parts discuss market space value chains, proposition framing and the competitive environment, different types of customers, technology development and deployment, synthesizing new products and services, and manufacturing and assembly challenges; distribution, marketing, sales, commercialization strategy, business models, intellectual property management, funding and investment, and human capital; and commercialization for single-product firms, commercializing across borders, key actors like innovators, entrepreneurs, incubators, and venture capital, innovation in mature firms, and a workbench to support the commercialization process. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)