商品簡介
We are all looking for the next new platform or app to grow our business, that magic ‘multiplier’ that gets our story out in the world. But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that just, well, work. Take the simple newsletter. It is one of the best ways to grow a business, build the community and culture of your brand. And yet most people ignore it, dismiss it, or use it poorly. But this tool, in the right hands, is as powerful as they come. In Do Open, you’ll discover a strategy and a simple methodology to make the newsletter one of the most effective tools in your digital toolbox. In addition, leading digital marketers such as Tim Ferriss and Ryan Holiday provide further insight into how to makes yours stand-out. Build community. Build your brand. Build long-term growth. Discover how emailed newsletters are pure and utter gold.
作者簡介
David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any standard. Before starting Hiut Denim in his home town of Cardigan in Wales, David worked at Saatchi and Saatchi and then built howies into one of the most influential active sports brands of the last decade. After selling howies to Timberland, he co-founded The Do Lectures. Voted in the top ten ideas festivals in the world by The Guardian, it now takes place in West Wales, California and Australia. David has spoken at Apple, Google, and many other top companies. He is the author of Do Purpose, published in 2014 by Do Books.
