Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management and anthropology alike to explore cultural difference whilst gaining valuable practice in thinking through a variety of complex and thorny cultural issues.
The fully updated eighth edition offers:
• an expanded focus on organizational activities, with two new chapters that provide greater insight into organizational culture and change, and customer engagement
• fresh case study material with a range of examples drawn from around the world
• further resources via a comprehensive companion website.
Gary P. Ferraro is Professor Emeritus in Anthropology at The University of North Carolina at Charlotte, USA. His expertise include applied anthropology and intercultural communication.
Elizabeth K. Briody is a cultural anthropologist with 25 years of experience of cultural change efforts. She is a leading expert on the culture of organizations and the founder and principal of Cultural Keys, an organization dedicated to helping companies diagnose and solve cultural issues.
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