商品簡介
This volume brings together researchers from Europe, China, New Zealand, and Iran for 16 chapters on a new model of corporate social responsibility, CSR 2.0, meant to correct the problems and failures of the first version. They explore corporate social responsibility and its related constructs, including corporate citizenship, stakeholder engagement, and business ethics; the different definitions of corporate responsibility paradigms; the new era of corporate social responsibility; national governments' regulatory role in raising awareness about corporate social responsibility behavior; social value co-creation; shared value creation; and how different state-owned enterprises communicate with Maori communities. Others address the link between corporate social responsibility and risk management, corporate social responsibility practices in the hospitality industry, communicating self-serving motives for more credibility, the use of storytelling to communicate corporate social responsibility information to stakeholders, emotional capital, the principles needed in the transition from CSR to CSR 2.0 in universities, banks' corporate social responsibility strategies during the economic crisis in Turkey, sustainable tourism, and networks meant to promote corporate sustainability and responsibility. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
