滿額折
高級商務英語教程2（簡體書）
商品資訊
系列名：新時代商務英語專業本科系列教材
ISBN13：9787568900997
出版社：重慶大學出版社
作者：白樺
出版日：2024/12/31
裝訂／頁數：平裝／272頁
規格：24cm*17cm (高/寬)
商品簡介
目次
商品簡介
由白樺主編的《**商務英語教程(附光盤2新時 代商務英語專業系列教材)》的課文均取材於外 **報紙雜志，體現了世界范圍內商務活動日新月異 的變化。本教材的編寫目的是：在進一步提升高年級 學生實際語言運用能力和國際商務領域中的跨語言、 跨文化、跨學科的交際能力的同時，重在培養學生針 對現實商務活動和話題獨立分析、解決問題的能力。 教材的各個環節實現了英語語言技能訓練與商務 專業知識學習的交叉與融合。該教材共12個單元，每 個單元分為Preview Activities，Intensive Reading，Supplementary Reading三大部分。各單 元內容分別涉及以下話題：商業倫理、文化創意產業 、商界**、投資與風險管理、避稅天堂與企業逃稅 、眾籌、並購、電子商務、變革管理、企業與氣候變 化、中國的創造力、一帶一路。 本教材適合于商務英語專業或英語專業(商務方 向)大三學生使用，也可作為英語愛好者和從事國際 商貿活動人士的參考教材。
目次
Unit 1 Business Ethics Part I Preview Activities Part II Intensive Reading Text A Valley of the Dudes Part III Supplementary Reading Text B Business Values and Ethics in China—a Problem for International Companies？Unit 2 Cultural and Creative Industry Part I Preview Activities Part II Intensive Reading Text A The UK's Challenges and Remendations in Investing in the Cuhural and Creative Industries Ecosystem Part III Supplementary Reading Text B Hong Kou~s Arts，Culture and Creative IndustriesUnit 3 Business Leaders Part I Preview Activities Part II Intensive Reading Text A A Chinese Torchbearer Part III Supplementary Reading Text B Samsung，The Soft SuccessionUnit 4 Investment and Risk Management Part I Preview Activities Part II Intensive Reading Text A Investing Agriculture Part III Supplementary Reading Text B Astounding ClaimsUnit 5 Tax Haven and Corporate Tax Evasion Part I Preview Activities Part II Intensive Reading Text A Corporate Tax Still Slipping the Net Part III Supplementary Reading Text B Property Taxes：Assessing the AssessmentsUnit 6 Crowdfundinfl Part I Preview Activities Part II Intensive Reading Text A Crowdfunding，Cool! Part III Supplementary Readingt Text B Why Chinese Crowdfunding Sites Aren’t Really For EntrepreneursUnit 7 Mergers and Acquisitions Part I Preview Activities Part II Intensive Reading Text A Mergers and AcquisitionNew Rules for Attraction Part III Supplementary Reading Text B Merger，Acquisition，AllianceWhich is the Best？Unit 8 E—merce Part I Preview Activities Part II Intensive Reading Text A from Clicks to Bricks Part III Supplementary Reading Text B Online Offerings Are Shaping the Future of China's Consumer Credit MarketUnit 9 Corporations and Climate Change Part I Preview Activities， Part II Intensive Reading Text A Oil Companies and Climate Change，“Nodding Donkeys” Part III Supplementary Reading Text B Climate ChangeClear Thinking NeededUnit 10 Change Management Part I Preview Activities Part II Intensive Reading Text A A PaleRe of Planst Part III Supplementary Reading Text B 10 Principles of Change ManagementUnit 1 1 Chinese Innovation and Creativity Part I Preview Activities Part II Intensive Reading Text A Calibrating Chinese Creativity Part III Supplementary Reading Text B Chinnovation：Unraveling the Dynamics of Chinese InnovationUnit 12 0ne Belt0Re Road Part I Preview Activities Part II Intensive Reading Text A China's“One BeltOne Road”To Where？ Part III Supplementary Reading Text B RMB Internationalization Spreads Wings with“Belt and Road”Strategy
購物須知
大陸出版品因裝訂品質及貨運條件與台灣出版品落差甚大，除封面破損、內頁脫落等較嚴重的狀態，其餘商品將正常出貨。
特別提醒：部分書籍附贈之內容(如音頻mp3或影片dvd等)已無實體光碟提供，需以QR CODE 連結至當地網站註冊“並通過驗證程序”，方可下載使用。
無現貨庫存之簡體書，將向海外調貨：
海外有庫存之書籍，等候約45個工作天;
海外無庫存之書籍，平均作業時間約60個工作天，然不保證確定可調到貨，尚請見諒。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。