商品簡介
The founder of Tough Mudder - the world's greatest obstacle course races - takes us inside his unconventional company and reveals how tribes form and grow in surprising and powerful ways.
Will Dean founded Tough Mudder on a whim in 2008, when he was burned out from Harvard Business School and determined not to follow his classmates to Wall Street or Silicon Valley. He staged the first Tough Mudder event in Allentown, Pennsylvania, building an obstacle course that included a plunge into ice water and a slide down the side of a mountain, and ended with a sprint through flaming stacks of hay bales.
It might sound like torture, but the first participants loved it, and came back for more -- much more. More than 2.5 million people on three continents have now done at least one Tough Mudder event, with new "Mudders" joining the tribe every day.
The company's astoundingly rapid growth might seem inexplicable until you experience the camaraderie, iconoclastic spirit, and pure adrenaline of a Tough Mudder event. Dean has created not only a revolutionary business model but a true phenomenon: a true global tribe. His book reveals, among other things...
作者簡介
Will Dean is the Founder and CEO of Tough Mudder Inc. The company has hosted more than 2 million participants on three continents, has revenues over US$100m, employs over 150 staff and has raised more than $10 million for charity. Will was named on Crain's annual '40 Under 40' list; included in Fortune's '40 Under 40: Ones to Watch'; and received the US National EY Entrepreneur Of The Year Emerging Award. He is a graduate of Harvard Business School (MBA) and the University of Bristol.
