Through Make Success Happen, marketing expert Deborah Galiffa Fliehman accelerates your journey along a rigorous marketing plan learning curve.
Reviewers say, “this is a must read for anyone looking for a step-by-step process,” “Debbie does an amazing job of making sense of it all in simple, easy-to-follow steps,” “Debbie is one of the most thorough and effective marketing professionals I have ever dealt with,” “Make Success Happen is a must read for entrepreneurs, executives, and business leaders across all industries.”
Fliehman’s seven steps include how to organize a team, develop purpose statements, create a corporate identity, identify customer opportunities, select marketing activities, prepare a budget, and implement and evaluate your marketing plan. As a bonus, she has included a chapter on how to build a graphic standards manual.
She shares her extensive knowledge and experience in marketing communication; advertising; sales promotion; public relations; conventions, tradeshows, and special events; public speaking; management consulting; strategic planning; publications; training and education; audio and video production; and budgeting.
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