The book lays out IoT's history, background, trends, stakeholders and case studies, and its SWOT, as well as technical, legal/regulatory, marketing, and, indeed, just practical life and day-to-day IoT implementations. Written for the neophyte in a way that respects the expert, it explains IoT's inevitability, and how, despite huge security challenges, IoT will massively help humankind to save money, live, work, drive more safely, and increase efficiency in nearly everything we and our businesses do. The methodology behind this book includes substantial research, top-level writing and scores of graphics, feedback from the industry's best, and hundreds of examples.
A four decade-long telecommunications, computer, and media industry veteran, Mr. Schaeffler began his professional career with ABC Sports, during the 1972 Munich Olympics, working daily alongside the late and much-respected Roone Arledge and Peter Jennings, as well as renowned commentators Frank Gifford and the late Jim McKay. Building on that foundation, Mr. Schaeffler became a producer, executive, and attorney with ABC Sports, working at the Innsbruck, Montreal, and Lake Placid Olympic Games, and through the 1984 Games in Sarajevo. For 1976-78, Mr. Schaeffler worked as an account executive for Mark McCormack’s International Management Group (IMG) in New York City, focusing on the skiing and bicycling sports. During 1986-90, Mr. Schaeffler was the Assistant General Counsel for the U.S. Olympic Committee (USOC), in Colorado Springs, CO, and afterwards served in Aspen, CO, as the vice president and general counsel of the Aspen, CO-based Adventure World Productions and Ashcroft Ski Touring.
Most recently, Mr. Schaeffler was the Direct Broadcast Satellite (DBS) analyst for Paul Kagan Associates, In Carmel, CA. As the company’s DBS expert during 1992-1995, Mr. Schaeffler was the principal author, researcher, and analyst for the monthly Kagan DBS newsletter, and for the inaugural edition of what was then the industry’s premier databook, “The State of DBS.” His most recent company publications of public exposition include “2002 DBS North America, Trends, Analysis, Projections,” a 319 page, 132 chart treatise, where he served as its publisher, editor and principal author, as well as that of “DVRs 2006: Time In A Magical Box”; “Unlocking Cable’s True Potential: A Guide To Revenue Growth In An Age of Piracy”; and “DVRs 2007: Time In A Magical Box”; plus, hundreds of published trade and magazine articles he has written during the past 19+ years (to view samples, Google “Jimmy Schaeffler”). In April 2008, Mr. Schaeffler published his first 275+ page book for the NAB, as part of the Focal Press “Executive Technology Briefing” series, called “Digital Signage—-Software, Networks, Advertising, and Displays: A Primer for Understanding the Business.” An additional book about Digital Video Recorders was also published in 2009, with the same publisher, titled, “DVRs: Changing Advertising and TV Forever.”
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