90折
Brew Your Business ─ The Ultimate Craft Beer Playbook
商品資訊
ISBN13：9781442266827
出版社：Rowman & Littlefield Pub Inc
作者：Karen Mcgrath; Regina Luttrell; M. Todd Luttrell; Sean McGrath
出版日：2017/11/16
裝訂／頁數：精裝／200頁
規格：22.9cm*15.9cm*2.5cm (高/寬/厚)
定價
：NT$ 1596 元優惠價
：
90 折 1436 元
無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點 ：43 點
商品簡介
作者簡介
商品簡介
From 90-minute IPAs to grapefruit sculpins, craft beer and local brewers are making a big splash in the beer scene. No longer must brewers sip their beer in cold garages, sharing among neighbors and family members. With this book, serious craft brewers learn how to take their best brews to market and newbies learn the art of craft brewing.
作者簡介
Karen McGrath (a.k.a. Smith) has been researching, writing, and teaching for over 30 years, and has co-authored a book with Regina Luttrell entitled The Millennial Mindset: Unraveling Fact from Fiction (Rowman & Littlefield, 2016). Karen was introduced to home brewing through her partner, Sean. She has also developed an interest in the culture and history of craft beer as she continues to hone her palette through visits and tastings at local and regional craft breweries in the Albany, NY area, including western Massachusetts and northern Vermont. Her first one-gallon brew was a German Blonde Ale (a Witte in taste and appearance).
Regina Luttrell spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, as well as non-profit organizations. Upon leaving corporate America she earned her Ph.D. to teach public relations and social media at the University level. She is the (co)author the following books: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Public Relations Campaigns: An Integrated Approach, The Agency Handbook, and A Practical Guide to Ethics in Public Relations. To this project, she brings not only her extensive background in strategic development and implementation of corporate and internal communication and marketing programs, but a proven track record of success in researching, writing, and publishing, as well as a passion for enjoying a good craft brew.
Todd Luttrell, craft beer enthusiast, is an accomplished scientist and business professional with nearly 20 years of discovery and leadership experience. His 15 years as an Organic Chemist promotes a philosophy of experimentation, which has led to many popular home brews as shared within the community. He leverages a fundamental understanding of the science behind brewing to help unlock many of the hidden elements within the brewing process. Additionally, his many years of management, marketing, and business development experience also lend themselves in the execution of fundamental business strategies and successful business launches. He holds multiple patents and has also written various peer-reviewed articles.
Sean McGrath is a committed homebrewer with over 20 years of experience and many more years of enthusiasm regarding craft brews. He actively attends beer festivals and conferences in the New England region to further his knowledge of current craft brewing techniques and flavors. He currently serves as an assistant brewer on many occasions with Mike Wenzel and Michael T. Young at the Helderberg Mountain Brewing Company. Sean also has an interest in the detailed business and production sides of brewing, has developed a nuanced understanding of the industry, and is deeply committed to furthering and sharing his knowledge with others. Sean also dutifully served his country in the Navy and has been a Service Technician-Senior for two global corporations for the past 24 years. He looks forward to continued brewing experimentation.
Regina Luttrell spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, as well as non-profit organizations. Upon leaving corporate America she earned her Ph.D. to teach public relations and social media at the University level. She is the (co)author the following books: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Public Relations Campaigns: An Integrated Approach, The Agency Handbook, and A Practical Guide to Ethics in Public Relations. To this project, she brings not only her extensive background in strategic development and implementation of corporate and internal communication and marketing programs, but a proven track record of success in researching, writing, and publishing, as well as a passion for enjoying a good craft brew.
Todd Luttrell, craft beer enthusiast, is an accomplished scientist and business professional with nearly 20 years of discovery and leadership experience. His 15 years as an Organic Chemist promotes a philosophy of experimentation, which has led to many popular home brews as shared within the community. He leverages a fundamental understanding of the science behind brewing to help unlock many of the hidden elements within the brewing process. Additionally, his many years of management, marketing, and business development experience also lend themselves in the execution of fundamental business strategies and successful business launches. He holds multiple patents and has also written various peer-reviewed articles.
Sean McGrath is a committed homebrewer with over 20 years of experience and many more years of enthusiasm regarding craft brews. He actively attends beer festivals and conferences in the New England region to further his knowledge of current craft brewing techniques and flavors. He currently serves as an assistant brewer on many occasions with Mike Wenzel and Michael T. Young at the Helderberg Mountain Brewing Company. Sean also has an interest in the detailed business and production sides of brewing, has developed a nuanced understanding of the industry, and is deeply committed to furthering and sharing his knowledge with others. Sean also dutifully served his country in the Navy and has been a Service Technician-Senior for two global corporations for the past 24 years. He looks forward to continued brewing experimentation.
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