商品簡介
Awarded 1990 Best Book! Excellence in Scientific and Technical Writing Sponsored by the National Council of Teachers of English This book is intended to familiarize readers with the theoretical basis and practical applications of the editing process. This involves the examination of the rhetorical canons-invention, arrangement, style, delivery; and the corresponding rhetorical objectives of editing—accuracy, clarity, propriety, and artistry. We envision a diverse audience for this book. For aspiring editors, we offer an introduction to rhetorical principles as a vehicle for developing a repertoire of theoretically sound and effective strategies. For professionals—directors of communications, public relations specialists, experienced writers and editors of professional and technical publications—this book will serve as a reference and guide reinforcing their intuitive understanding and appreciation of the art of editing. Editing: The Design of Rhetoric covers the traditional topics associated with editing (e.g., style guidelines, editing symbols, typography). In addition, we introduce a variety of new ways of approaching both routine and special editorial designs. The key objectives of this book are: to show that editing is not merely a mechanical procedure, but a complex and creative process; to demonstrate that the editor's job is to mediate the writer- reader relationship, and therefore requires a sensitivity to both the writer's aims and the reader's needs; to emphasize the importance of the rhetorical canons in the editing process by briefly explaining their historical evolution and current implications; to exemplify the application of rhetorical theory in the editing of three major categories of texts—technical, news, and promotional publications; to provide a series of heuristics for analyzing the verbal and visual characteristics of a text; and to identify the process of editing as applicable to writers and readers in all disciplines and to the texts of all disciplines.
