商品簡介
Today's mature, established companies must find ways to rejuvenate themselves--or risk losing their way. By working with startup companies, legacy companies can acquire new technology and lines of business, relearn the need for speed, increase strategic risk-taking, spark innovation, improve the intimacy of their relationships with customers, and streamline their operations from within.
Former global marketing officer for Procter and Gamble and business consultant Jim Stengel saw firsthand the importance of establishing partnerships and learning key insights from the startup world. In an eye-opening book, he looks at such established companies as GE, Wells Fargo and IBM, Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrpreneurs and startups--as well as the potential pitfalls and course corrections when a partnership goes awry. Jim closes by looking at how 10, 20, and 30-year-old "startups" like Microsoft, Google, and Apple are reinventing themselves--and what that bodes for legacy companies everywhere.
作者簡介
JIM STENGEL was the global marketing officer for Procter & Gamble, where he worked for 25 years. In 2008, he formed The Jim Stengel Company, helping clients from global companies to Silicon Valley startups to find their purpose, build their brands, and grow their businesses. He is the author of the critically acclaimed book Grow.
TOM POST is a former managing editor at Forbes Media, where he oversaw stories about legacy companies and entrepreneurs. As a journalist at Fortune, Newsweek, and ABC World News Tonight, he covered business and foreign affairs. He is currently senior VP for content at SnappConner PR
