Timely hot topic: With Trump’s appointment of Betsy DeVos, this topic will be front and center for media, parent, educators, and policymakers. Also, the book draws important connections for those seeking to understand the significance of the Black Lives Matter movement. The profits of education management operations are directly tied to poor communities of color that lack the resources to hire the lobbying power necessary to impact governmental change.
New angle: Rooks fills a void bringing a unique, race-based lens to bear on the questions of charter schools, choice, vouchers, and privatization.
Established media presence: Rooks is a contributor to popular publications such as the Chronicle of Higher Education, TIME magazine, CNN.com, and The Hill.
In-demand speaker: Rooks lectures frequently on topics of race, politics, and education at colleges, universities, and conferences around the country.
Credentials and marketing support: Rooks will capitalize on the strong relationships at the universities where she has taught (Princeton and Cornell), and also has the support of the Urban Justice Center, the Center for Media Justice, and Enterprise Community Partners—all of which have agreed to help promote the book.
