Researching Business and Management
商品資訊
ISBN13：9780230222120
出版社：Palgrave Macmillan
作者：Harvey Maylor; Kate Blackmon; Martina Huemann
出版日：2017/01/10
裝訂／頁數：平裝／480頁
規格：25.4cm*20.3cm (高/寬)
版次：2
商品簡介
- Unique 4-Ds model – Define, Design, Do and Describe – for a definitive ‘how-to’ guide for your research project
- Examples from successful companies showing how they conduct and apply their research in the real world
- Refreshed pedagogical material, including activity boxes and Student Research in Action sections, designed to engage the reader and improve learning outcomes
- Dedicated chapters on research ethics and avoiding plagiarism.
作者簡介
Harvey Maylor is an Associate Fellow at the Said Business School, University of Oxford, and a Visiting Fellow at Cranfi eld University, UK. He was previously Director of the International Centre for Programme Management at Cranfi eld. He has taught postgraduate programmes in project management and research methods at University of Bath, Warwick Business School, Cranfi eld and Copenhagen Business Schools, NIMBAS in Holland and Germany, and Kasetsart University, Thailand.
Kate Blackmon is an Associate Professor of Operations Management at the Said Business School and a Tutor and Fellow in Management Studies at Merton College, the University of Oxford. Her teaching includes research methods on the MSc in Major Programme Management. She has also held academic positions at the University of Bath, London Business School, and IMD (Lausanne).
Martina Huemann is a Professor at the WU Vienna University of Economics and Business. She heads the Project Management Group in the Department of Strategy and Innovation and is the Academic Director of the Professional MBA Program: Project Management.
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