The Business of Humanity ─ Strategic Management in the Era of Globalization, Innovation, and Shared Value

Companies across the world, for a variety of reasons, are committing to incorporating social responsibility into their business models and finding that their profits are growing and their long-term sustainability is enhanced -- building “humanity” into their business models as the driver of economic, environmental and social sustainability. The Business of Humanity (BoH) proposition leads to humane decisions and actions that will increase the profits generated and, importantly, reduce missteps when entering a new and untested market. It responds to humankind in business decisions by recognizing and demonstrating the innovation and revenue growth potential of emerging markets at the bottom of the pyramid. This book is based on the lessons drawn from case studies and offfers a commonsense rationale for the power of the BoH proposition. The framework is pragmatic -- a framework and a process -- and enables companies to develop and confidently implement value-adding strategies based on the BoH proposition.

Dr. John C. Camillus?has held the Donald R. Beall Endowed Chair in Strategic Management at the Katz Graduate School of Business since 1991. Prior to joining the University of Pittsburgh, he served as Professor of Management at the Indian Institute of Management, Ahmedabad.

He received his doctorate in business administration at Harvard University. He was a gold medalist in the MBA program at the Indian Institute of Management (IIMA), Ahmedabad, and received the Bachelor of Technology degree (in mechanical engineering) from the Indian Institute of Technology, Madras.

His research currently addresses "wicked problems" in the strategy arena, and he is the co-founder and principal investigator of the permanently-funded "Business of HumanityR" project, which seeks to demonstrate how firms can profitably incorporate social benefit into business models. He has served as a consultant to over 100 organizations, including Fortune 500 companies in manufacturing, chemical, pharmaceutical, advanced materials, and energy industries; professional firms; universities and many nonprofit organizations.

John has received numerous awards for teaching including, most notably, the University of Pittsburgh’s "Chancellor’s Distinguished Teaching Award" and the "Best Teacher" award at the Indian Institute of Management. He has often been voted "Distinguished Professor of the Year (Best Teacher)" by the students in the Katz School’s full-time MBA and Executive MBA programs.

He has received the "Distinguished Alumnus Award" from IIMA, the University of Pittsburgh’s "Chancellor’s Distinguished Public Service Award," and the "Inaugural Diversity and Global Leadership Award" at the Katz School. He has served on several boards of directors/trustees and his public service has been formally recognized by nonprofit organizations and by the Senate of the Commonwealth of Pennsylvania.

Dr. Bopaya Bidanda is currently the Ernest E. Roth Professor and Chairman of the Department of Industrial Engineering at the University of Pittsburgh. His research focuses on Manufacturing Systems, Frugal Engineering, Project Management and Operations Improvement in health care systems. He is an active participant of the Business of Humanity project at the University of Pittsburgh. He has published nine books and over 100 papers in international journals and conference proceedings. Recent (edited) books include books published by PMI on Project Management (with Dave Cleland), Springer Inc., on Virtual Prototyping & Bio-manufacturing in Medical applications, and on Bio-materials and Prototyping Applications (with Paulo Bartolo, etc.). He has also given invited and keynote talks in Asia, South America, Africa and Europe. He also helped initiate and institutionalize the Engineering Program on the Semester at Sea voyage in 2004.

He has previously served as the President of the Council of Industrial Engineering Academic Department Heads (CIEADH) currently serves on the Board of Trustees of the Institute of Industrial Engineers. He also serves on the International Advisory Boards of universities in India and South America.

Dr. Bidanda is a Fellow of the Institute of Industrial Engineers and currently serves as a Commissioner with the Engineering Accreditation Commission of ABET. In 2004, he was appointed a Fulbright Senior Specialist by the J. William Fulbright Foreign Scholarship Board and the U.S. Department of State. He received the 2012 John Imhoff Award for Global Excellence in Industrial Engineering given by the American Society for Engineering Education. He also received the International Federation of Engineering Education Societies (IFEES) 2012 Award for Global Excellence in Engineering Education in Buenos Aires and also the 2013 Albert Holzman Award Distinguished Educator Award given by the Institute of Industrial Engineers. In recognition of his service to the engineering discipline, medical community and the University of Pittsburgh, he was honored with the 2014 Chancellors Distinguished Public Service Award. He has worked on improvement projects with the VA systems and also within a diverse range of environments at UPMC including Sport Medicine,

Radiology, Oncology, the Pharmacy, Operating Room, medical records, etc.

Dr. N. Chandra Mohan received his doctoral degree in economics from Jawaharlal Nehru University in New Delhi. He is a well-known business and economics commentator who has worked with all the leading newspapers and magazines in India including The Hindu, Economic Times, Business India, Times of India, Financial Express and Hindustan Times – in a senior editorial capacity. He has also written for many other Indian publications like Outlook, Business Standard, Free Press Journal and Daily News and Analysis, including international ones like Fortune, Economist, FDI magazine (in-house journal of the Financial Times), Harvard Asia Quarterly and Inter Press Service. . In 1990, he was appointed a Parvin Fellow at the Woodrow Wilson School at Princeton University. Has also taught economics and international business to MBA students at multiple universities in New Delhi. He was previously a consultant with think-tanks like the Institute for Studies in Industrial Development and Research and Information System for Developing Countries. He has contributed to the research output of these think-tanks in the form of working papers and discussion papers. He has also contributed to research on economic diplomacy on topics like India’s FTA with ASEAN, blue economy, energy and other initiatives with the Society of Indian Ocean Studies.