商品簡介
This is a biting memoir by Joe Finnigan, former EVP & senior partner at Fleishman-Hillard, one of the world's leading public relations consultancies. It's one of the most insightful, authentic, witty and provocative books ever written on the inner workings of PR and, by extension, corporate America. Richly anecdotal and extraordinarily personal, it deals with the author's professional experiences and his demons, and provides a rare glimpse into a storied agency as it grows from a fledgling venture into a PR superpower. It deals too with the author's search for the WWII soldier-father he never knew, and covers the sale of Fleishman-Hillard to Omnicom and the shocking acquisition of Anheuser-Busch by InBev. It covers the author's 'extracurricular" triumphs and tribulations, especially his relationships and his battle with alcohol. Along the way, the reader meets various celebrities and captains of industry, plus the savvy aides de camp and hapless buffoons who did their bidding.
