商品簡介
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and target market, how to effectively use and implement these, useful tips on things to avoid as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although practical a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.
This book will be a useful resource for Events Management students putting on an event as part of their course, for assessments and those wanting to convert general theory into practical skills they will use in the workplace.
作者簡介
Dr Nigel Jackson is Reader in Persuasion and Communication at Plymouth University. He has published over 30 peer-reviewed journal articles and the textbook Promoting and Marketing Events. His research specialises in political communication and persuasion.
Katie Angliss is a lecturer in Events Management at Plymouth University. Katie’s research interest is in how organisations use events to enhance their corporate reputation. Prior to this Katie had worked in corporate PR.
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