LESS IS MORE: LIMITED COLOUR GRAPHICS IN DESIGN (2款封面 隨機出貨)

視覺圖像的串流在各種傳播媒介中，已經是非常常見的傳達方式，而透過紋理、結構、層次、形式的層層堆疊，色彩的搭配更是在現今訊息打造中不可或缺的環節之一。LESS IS MORE: LIMITED COLOUR GRAPHICS IN DESIGN 匯集全球 120 件最具吸引力的設計項目，以色彩的使用數目，分為書籍三大章節，詳細的色彩CMYK數值、使用材料、特殊印刷技巧、圖像細節，形成獨特的視覺吸引力。設計案例類型包含包裝、書籍刊物、大型和小型活動文宣，提供設計師從配色的小技巧中，創造無限的視覺經濟。

Today’s printing technology allows colour to bloom in profusion on virtually any kinds of communication materials. Amidst the sea of colourful chaos, a stream of cutting edge visual identities proves that reducing their palette is one effective way to get a message across. From fashion labels, music festivals to weddings, these brands and individuals around the world speak aloud as they transmit values in a simple palette. It’s overwhelming to see how intricate ideas unfold in layers by other means — through textures, structure, layers and form.
Less is More collates about 120 projects that use only a few colours to attract the eye. In three chapters, categorised by the number of colour inks applied, these creative solutions or visual experiments represent a refreshing departure from mainstream designs that play with selective colour formulations, materials, special printing and graphic details and make a unique appeal. They are tailored for clean and effective brand identities, packaging designs, publications and events, large and small. Whether it is for affordability, visual economy, a non-existing colour stock, or a tribute to modernist art, it is a proof that designs can speak more with less.