商品簡介
In 2016, Netflix—with an already enormous footprint in the U.S.—expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of videos. Instead, the company invests in buying or developing myriad content and uses sophisticated algorithms to "narrowcast" to micro-targeted audience groups. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.
作者簡介
Cory Barker is a staff writer for TV.com and an associate instructor in the department of communication and culture at Indiana University. He lives in Bloomington, Indiana. Myc Wiatrowski is an analyst of business and culture and associate instructor in the department of folklore and ethnomusicology at Indiana University in Bloomington, Indiana.
