商品簡介
Handbook of the Management of Creativity and Innovation is a collection of the theories and practices of the effective management of creativity and innovation, contributed by a group of European experts from the fields of psychology, education, business, engineering, and law. In addition, participants of an Erasmus Intensive Program on the Effective Management of Creativity and Innovation also contributed their thoughts and understanding of the topic, adding the perspective of the future generation of managers.This book appeals to students, teachers, researchers, and managers who are interested in the management of creativity and innovation. Although the authors are from the fields of psychology, education, business, engineering, and law, people in all disciplines will find the coverage of this book beneficial in deepening their understanding of creativity and innovation across domains and cultures, and helping them to identify the right tools for managing creativity in an intercultural context.
