商品簡介
BUILDING YOUR CULTUREWhy Bad Decisions Are As Critical As Good OnesBusiness is hard. Arnie Malham, founder and president of cjAdvertising, understands this thoroughly. But the challenges that makebusiness hard are more than just obstacles—they are the foundation tobuilding and strengthening a culture that attracts the best people to dothe best work.To invest in your people is a return on investment in your business, andin Worth Doing Wrong, Malham covers strategies for investing in youremployees by banding together to smash business goals, creating win-winrelationships, generating buzz, and building a rockin’ workplace.
