商品簡介
Hughes, a sales leader and consultant, details a method for business-to-business sales that uses a combination of technology and human engagement, including calling, voicemail, email, text messages, LinkedIn, InMail, and Twitter, to connect with prospects. He explains how to create the right narrative by leading with insight, stating why it matters, and positioning a hypothesis of value; the next steps, including engaging the most senior person, being sponsored down, and building consensus and a compelling business case; creating a powerful personal platform through a strong personal brand, a network that empowers, and enabling high performance through tools and templates; creating trigger events, getting referrals, and customer advocacy; and closing, including setting the right agenda, creating trust and confidence, and demonstrating commitment and leadership. Annotation ©2018 Ringgold, Inc., Portland, OR (protoview.com)
作者簡介
TONY J. HUGHES is a respected sales leader and consultant with three decades of winning experience. He is an award-winning blogger, coveted keynote speaker, and top LinkedIn B2B sales influencer.
