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The Punk Rock of Business ─ Applying a Punk Rock Attitude in the Modern Business Era
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The Punk Rock of Business ─ Applying a Punk Rock Attitude in the Modern Business Era

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商品簡介
作者簡介

商品簡介

Author Jeremy Dale believes that too many businesses create an environment that encourages averageness and corporate norms that deliver lukewarm results at best. In The Punk Rock of Business, Dale offers readers a roadmap away from average and towards innovation through a new mindset rooted in punk-rock principles. In this fast-paced, actionable guidebook, readers will find: 
-Eight punk-rock principles to help them redefine their place in the corporate world–for the better.
-Five punk-rock characteristics to abide by for skyrocketing success
-Countless examples—drawing on both the classic stories from the music genre's industry-changing legacy and Dale's years of business success—to illustrate these principles and characteristics in action
-Straightforward lessons and actions to start taking today—right now—to break through corporate norms and build something greater.
Punk rockers had a cause, aimed for authenticity, and refused to conform. In so doing, they created an entirely new movement. Jeremy Dale wants his readers to do the same in the business world, and in The Punk Rock of Business, he gives them the tools they need to accomplish that goal.

作者簡介

Jeremy Dale has over 20 years’ experience in the Consumer Electronics industry and currently serves as Corporate Vice President of Microsoft's Retail Sales and Marketing organization. His career highlights include being Chief Marketing Officer for Motorola's Mobile Devices Division, where he oversaw all marketing for the highly acclaimed iconic RAZR phone. He created the hugely popular Orange Wednesdays initiative during his tenure as Orange Brand and Strategy VP. At ITV Digital he oversaw the rebranding of the company and created the much loved “Al and Monkey” advertising campaign. As Commercial and Marketing Director for Nintendo's UK business, Jeremy launched the legendary Pokémon franchise and spearheaded the resurgence of the Game Boy brand.

Jeremy has won many awards, including a BAFTA for the launch of Pokémon; he was named 35th in the UK’s Marketing Power 100 and he was listed in Total Films 100 Most Influential People in the Movies. Jeremy trained as an accountant before expanding into sales, marketing and business leadership. In his spare time, Jeremy enjoys football, cricket, and golf. He resides in Bellevue, Washington, with his family.

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定價:100 1123
無庫存,下單後進貨
(到貨天數約30-45天)

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