Many companies believe they have an innovation strategy, but in reality they don’t. Creating innovation, and consequently futurefitness, requires companies to take on new perspectives and players and engage in new ways of researching, sourcing, incubating, developing and experimenting. This book presents a combination of theory, research and practical approaches to innovation with a special focus on how innovation gives answers to global challenges, how it fosters social and technological innovation, and how it is linked to investment, strategy and organizational learning and development. In addition, it offers practical tools, such as an innovation manual, and case studies from the field.
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