商品簡介
Contributed by business and management scholars from India, the UK, and the US, the nine chapters in this volume explain how to increase online business traffic and sales through external referrals. They address the influence of affiliate marketing on customer satisfaction, the experiences of different companies with affiliate marketing, the strategy of Amazon India, the Amazon Associates affiliate marketing program, how affiliate marketing can help entrepreneurs, specific strategies, differences in the US, and digital content marketing. An unrelated chapter discusses the benefits of digital learning for skill enhancement programs. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
