商品簡介
The Calligrapher’s Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you’re starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling author of Modern Calligraphy, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions.Molly has packed these pages with advice you won’t find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists:How professional calligraphers charge for their servicesWhether to charge flat rates or hourly ratesWhen – and how – to offer discounts or freebiesHow to charge for commercial work, such as logo designsHow to get the most bang for your advertising budget What goes into a fair project contractHow to navigate copyright licensing and know your rights!
