商品簡介
“新世紀商務英語專業本科系列教材”(第二版)按照教育部制定的《高等學校商務英語專業本科教學質量國家標準》編寫修訂,涵蓋“英語知識與技能”和“商務知識與技能”兩大模塊,全面滿足新時期商務英語專業教學需求。 以現代外語教育理念和教材設計理論為指導,結合商務英語語言和教學特點,融合多年商務英語教學實踐,由國內外知名外語教學專家和長期從事商務英語教學和實踐的教授共同參與,聯袂打造。 強調打好扎實語言基本功,兼顧商務專業素質與人文素養同步提升。注重思維能力、創新能力和跨文化交際能力培養。 語言、文化與商務有機融合,注重商務英語技能和商務專業知識合理銜接。學習任務設計豐富多樣,著力培養交際能力、自主學習能力和合作學習能力。單元緊扣社會熱點話題,難度合理遞增。選文思想內涵深刻,可讀性強,充分反映經濟全球化時代特點。 電子教案為教師提供跨媒體輔助教學支持;紙質教材、音視頻資源共同構建高效便捷的數字一體化教學資源。
目次
Unit 1 Dress for Success
Unit 2 You Are What You Eat
Unit 3 On the Road
Unit 4 Travel Broadens the Mind
Unit 5 Who Has Messed up My Personal Account?
Unit 6 The World Wide Web
Unit 7 From the Sublime to the Popular
Unit 8 Road to Urbanization
書摘/試閱
《商務英語綜合教程1(教師用書 第2版)/新世紀商務英語專業本科系列教材》: A fantastic voyage now begins, a journey deep inside the world's mega cities.They call it "the Big Apple," the largest metropolis in America.Eight million people scattered across five boroughs, each a city in itself.The core of the Big Apple, the bustling borough of Manhattan.Like no place on earth, New Vork is famed for its pace, yet life here would slow to a crawl without one vital piece of infrastructure—perhaps the most famous transportation system in the world—the New York subway.It's the engine that drives this megacity.Seventy five percent of New Vorkers have no car.They don't need one.New York has the best transit system in America.Yet the subway is a system under siege.Daily it faces a triple threat from men, from nature and from time.Count on perils and mind rails.Two thirds of the subway runs underground, under roads, under rivers, under skyscrapers.The system truly carries its weight on its shoulders, billions of tons of concrete and steel, asphalt and earth, all bearing down, millions of liters of water threatening to flood in, a 100—year—old network, struggling to keep up, and the most ominous number of all—911.In these dark shadows, the specter of terrorism is no illusion.It's a nightmare New York survived and struggles daily to never relive. ……