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The Harvard Business Review Entrepreneur's Handbook ─ Everything You Need to Launch and Grow Your New Business
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Starting an independent new business is rife with both opportunity and risk. From the basics of writing a business plan to the challenges of financing your new venture, the Harvard Business Review Entrepreneur’s Handbook is your essential resource for getting your start-up off the ground.
Topics include:
- Navigating the world of venture capital funding
- Turning innovations into successful products in the marketplace
- Building a business model that makes sense for your business
- Developing sales and marketing programs that support your venture
- Leading your business by building its culture and setting its direction
作者簡介
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
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