滿額折
French for Marketing ― Using French in Media and Communications
商品資訊
ISBN13：9780521585354
出版社：Cambridge Univ Pr
作者：R. E. Batchelor; M. Chebli-Saadi
出版日：1997/11/01
裝訂：平裝
規格：24.1cm*17.8cm*2.5cm (高/寬/厚)
商品簡介
商品簡介
Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques.
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