Sport Management in Australia ─ An Organisational Overview
商品資訊
ISBN13:9781760291006
出版社:Allen & Unwin
作者:David Shilbury; Pamm Phillips
出版日:2017/05/01
裝訂/頁數:平裝/432頁
規格:24.1cm*17.8cm (高/寬)
版次:5
定價
:NT$ 2937 元無庫存,下單後進貨(到貨天數約30-45天)
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商品簡介
作者簡介
商品簡介
Sport is one of Australia's major industries, as well as one of their most popular pastimes. From council playing fields to Olympic competition, sport is highly organized and structured. Sport Management in Australia provides a comprehensive overview of the organization of sport in Australia. It outlines trends in participation, the role of government and private organizations, different models of delivering sporting services, and the benefits and drawbacks of increasing commercialization. Fully revised and updated, this fifth edition includes coverage of a wider range of sporting events, deeper coverage of corporate sport organizations, and new material on both mass participation in sport and elite sport, and also on the contribution sport makes to society. Drawing on examples and comparisons from countries around the world, and with extended case studies, Sport Management in Australia is the indispensable starting point for anyone embarking on a career in sport management.
作者簡介
Professor David Shilbury, Associate Professor Pamm Phillips, Dr Adam Karg, and Dr Katie Rowe all lecture in sport management at Deakin Business School, Melbourne. David Shilbury is editor of the Journal of Sport Management and with Adam Karg is co-author of Strategic Sport Marketing.
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