商品簡介
This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user’s manual or guide on how to achieve that. The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken into three sections: Learn - Build - Execute. Upon completing the book, and the optional exercises in each chapter, marketers will walk away with their very own custom marketing strategy and will be armed with the knowledge they need to be effective B2B marketers!
作者簡介
Jason is a passionate, experienced, and driven B2B marketing professional who has a track record of helping organizations achieve success. By creating and executing strategic marketing campaigns that align to organizational goals, that are built upon deep insights about the buyer, and that incorporate a balanced mix of paid, owned, earned, and social media he is able to generate & influence pipeline revenue, improve brand favorability, and strengthen customer lifetime value. He holds a Masters degree in Business Administration from the W. P. Carey School of Business at Arizona State University. He has also received various certifications through B2B Marketing firms such as SiriusDecisions and the Content Marketing Institute. Jason lives in Phoenix, AZ with his wife Seela, they enjoy hiking, yoga, and traveling. They are both active in charities that help support, acclimate, and assist refugees who have newly arrived to the U.S. Get in touch with Jason by visiting his website at jasonwsimmons.com
