The Audience Effect ─ On the Collective Cinema Experience

Is the experience of watching a film with others in a cinema crucially different from watching a film alone? Does laughing together amplify our enjoyment, and when watching a film in communal rapt attention, does this intensify the whole experience?

Attending a film in a cinema implies being influenced by other people, an 'audience effect' that is particularly noticeable once affective responses like laughter, weeping, embarrassment, guilt, or anger play a role. In this innovative book, Julian Hanich explores the subjectively lived experience of watching films together, to discover a fuller understanding of cinema as an art form and a social institution that matters to millions of people worldwide. Combining recent scholarly interest in viewers' emotions and affects with insights from the blossoming debate about collective emotions in philosophy and social psychology, this study makes viewers more aware of their own experience in the cinema, and simultaneously opens up a new line of research for film studies.

Julian Hanich is Associate Professor of Film Studies at the University of Groningen. In his research he focuses on audience emotions and affects, the film experience, and questions of film style. His first monograph Cinematic Emotion in Horror Films and Thrillers: The Aesthetic Paradox of Pleasurable Fear (2010) was a phenomenological investigation into the question why viewers enjoy being scared. His articles have appeared in Screen, Cinema Journal, Projections and many others.