Creating Customer Value Makes You a Great Executive

More and more executives and companies are using the phrase, Customer Value. More and more people talk about it. Yet its understanding in main stream management is hazy. The word value is overused and under understood. Yet most companies try to create value, and fail to do so as well as they could. Why? Because executives do not understand what Customer Value means and how to use it to their benefit. This book corrects this in simple steps, defining value and Customer Value, how it builds loyalty, market share and profitability; and how customer value can be measured and created. The book suggests easy methods such as breaking silos, bringing all departments into focusing on the Customer, building a company wide circle of promises that ensures promises made to Customers are kept, instituting Customer Centric circles, using resources such as quality on Customers, thereby building Customer centricity and marketplace success. As the executive learns all of this, he realises how simple it is. I want them to ask why wasn’t I doing this and then figure on how to do this. CXOs can then institute these simple ideas to create Customer Value. Following these learnings will make companies more Customer centric and winners in today’s difficult marketplace, because Customers will become their best advocates. All executives (including students), all companies and institutions will benefit from this book