Conformity, attraction, attitudes, aggression, and prejudice…
In our rapidly changing society, there are more reasons than ever to care about social psychology.
Invite your students to discover social psychology’s relevance to their lives with Social Psychology, a new introduction to the field from award-winning teacher-researchers Tom Heinzen and Wind Goodfriend. The authors present social psychology as an evolving, science-driven conversation. Every chapter builds upon core questions central to scientific inquiry, while a methods-in-context approach cultivates psychological literacy. Heinzen and Goodfriend capture student attention by weaving stories drawn from their own personal experiences with compelling examples from everyday life, all carefully placed in historical context. Because understanding application is key, the book concludes with eight mini chapters on topics including behavioral economics, environmental sustainability, law and the courtroom, positive psychology, and more. Students will become active participants in the social psychology dialogue, finding their fascination with the field and realizing its significance in their daily lives and future careers.
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