Amitabh Bachchan's transnational fame as one of cinema's biggest global stars is both unprecedented and unparalleled. His career spans five decades and stretches the boundaries of the very meaning of stardom. Actor, singer, politician, television host and national icon, he is mobbed by frenzied fans in streets from Mumbai to Cairo, London to Kuala Lumpur, New York to Lagos, and towers like a demi-god in the Indian imagination.
In this unique study of the star, Sunny Singh examines Bachchan's film performances and his star persona, locating them in the context of cultural phenomena and global branding, and explores the reasons behind the longevity of his stardom. This illuminating analysis assesses the full range of Bachchan's work, personality and influence - political, social, economic and technological
With in-depth analyses of key films and their wide-ranging social contexts, Singh offers a provocative and in-depth study of the superstar, his extensive career to date as well as the nature of Indian, Asian, and global stardom.
Sunny Singh is a novelist and academic. Her novels include Nani’s Book of Suicides (2000), With Krishna’s Eyes (2006) and Hotel Arcadia (2015). She currently teaches Creative Writing and English Literature at the London Metropolitan University, UK. .
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