商品簡介
Business management and marketing researchers use a wide range of research methodologies to reveal drivers for web entrepreneurial initiatives in different regions of the world. Among their topics are the corporate social network in small and medium enterprises as a tool for a collective intelligence culture, lean and digital: a case study on procurement and supply chain professionals' online social network, electronic reputation with web entrepreneurship, brand reputation in the Facebook era: the impact of user generated content in brand reputation management, and a cultural taboo: how social media is transforming the French "slow food" hegemony. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
