商品簡介
Description Marketing for Entrepreneurs, Start-Ups and Small Businesses is written as a practical guide for new and experienced entrepreneurs and small business people. It covers the basics on both traditional and digital marketing, and builds to give you a more detailed, practical picture of the topic. You will be able to start marketing immediately.BackgroundPeople market ideas, products and services for all sorts of reasons; you might want to make the world better for everyone, you might desire recognition for yourself, you might not like working for other people, or you might have found yourself unemployed for a whole range of reasons. That is why you have arrived here, and now you need to develop your marketing knowledge and skills. This marketing book is written for you. The book contains current marketing topics including:Chapter 1 Marketing for youChapter 2 You and marketingChapter 3 Know your customersChapter 4 Your marketing mixChapter 5 Get your price right Chapter 6 Sell yourselfChapter 7 Promoting and advertising your start-upChapter 8 Public Relations (PR) for you Chapter 9 Writing a successful blog for your idea, start-up or small businessChapter 10 Organising your eventChapter 11 Getting started with your digital marketingChapter 12 Your website and online storesChapter 13 Search Engine Optimisation (SEO)Chapter 14 Your social mediaChapter 15 Your e-mail marketingChapter 16 Measuring your online successChapter 17 International marketing for growing businessesHaving worked for others and for myself, I have built a whole range of practical marketing skills that you can use today. I have also taught the academic tools, models and concepts of marketing to university students for 20 years, and I have written and delivered marketing training for dozens of entrepreneurs, start-ups and small businesses. From my experiences, I have learned important lessons about marketing, which are shared with you throughout this book.
