Microeconomics(GE)

A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then develops students’ intuition through hallmark Solved Problems. The text places emphasis on modern theories--such as industrial organization theory, game theory, and transaction cost theory--that are useful in analyzing actual markets, while a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy. The 8th Edition has been substantially updated with new or revised real-world examples, applications, and problems so that students gain a practical perspective, seeing how models connect to real-world decisions being made in today’s firms and policy debates.

作者：Jeffrey M. Perloff
現職：University of California, Berkeley

Ch 1 Introduction
Ch 2 Supply and Demand
Ch 3 Applying the Supply-and-Demand Model
Ch 4 Consumer Choice
Ch 5 Applying Consumer Theory
Ch 6 Firms and Production
Ch 7 Costs
Ch 8 Competitive Firms and Markets
Ch 9 Applying the Competitive Model
Ch10 General Equilibrium and Economic Welfare
Ch11 Monopoly
Ch12 Pricing and Advertising
Ch13 Oligopoly and Monopolistic Competition
Ch14 Game Theory
Ch15 Factor Markets
Ch16 Interest Rates, Investments, and Capital Markets
Ch17 Uncertainty
Ch18 Externalities, Open-Access, and Public Goods
Ch19 Asymmetric Information
Ch20 Contracts and Moral Hazards