Amazon ― How the World Most Relentless Retailer Will Continue to Revolutionize Commerce
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The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival.
The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. Amazon explores the e-commerce giant's strategies, providing original insights at a time when the company is on the cusp of revolutionising itself even further.
Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. Now that the retail titan is at an inflection point, the book explores such things as whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, whether Amazon's stores be as compelling as their online offering. Will innovations such as voice technology, checkout-free stores and its Prime ecosystem fundamentally change the way consumers shop?
Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion, Amazon analyses the impact such initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance. Frictionless commerce is becoming a reality and the store of the future will be less about transactions and more of a focus for experiences.
作者簡介
Natalie Berg spent many years working alongside retailers and vendors to compete, or partner with, retail giants like Walmart and Amazon. An American speaker and retail commentator for global media, Berg is former Global Research Director at Planet Retail and now runs her own consultancy, NBK Retail, specialising in retail strategy, changing shopping habits and future trends. She is the co-author of Walmart.
Miya Knights is Head of Eagle Eye Solutions with 20 years of experience as an analyst, journalist and editor, specialising in enterprise technology use in retail. Knights owns and publishes Retail Technology magazine and is consistently ranked as one of Vend's top 50 retail influencers. Her former roles include IDC Retail Insights and Head of Global Retail at Planet Retail.
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