滿額折
Bias in Science and Communication ― A Field Guide
商品資訊
ISBN13：9780750313124
出版社：Inst of Physics Pub Inc
作者：Matthew Welsh
出版日：2018/08/17
裝訂／頁數：精裝／186頁
規格：26cm*21cm*1.3cm (高/寬/厚)
定價
：NT$ 9222 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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商品簡介
商品簡介
Bias is a natural outcome of our thinking patterns. The nature of our cognitive processes leads to inherent limitations, resulting in predictable biases in both our own judgements and the interpretation of our communications by the public, by policymakers and even other scientists. This book will introduce the concept of biases arising from cognitive limitations and tendencies with a focus of the implications of this for scientists in particular. It begins with an initial quiz designed to demonstrate key biases – allowing readers to look back at the responses that they provided prior to reading about specific biases and thus see, without the impact of hindsight bias, whether they were susceptible to the effects.
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