The Startup Gold Mine ― How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business
商品資訊
商品簡介
Learn how your startup business can benefit through early stage investment, sales revenue, or partnership by identifying and aligning with corporate innovation initiatives within larger companies.
Corporations are becoming desperate to change their culture (and perception) as giant, bureaucratic dinosaurs that are too slow to react in a rapidly changing business landscape. They are all trying to be more innovative and agile, more “start-up like.” One of the easy ways to do this is through acquiring or partnering with a startup. While it was once rare to find a large corporation listed among shareholders on a startup cap table, Corporate Venture Capital (CVC) now makes up 25% (~$18 billion) of all venture capital dollars in North America. To tap in to this growing source of capital, startups need to understand how corporations operate and what they are looking to gain in these relationships.
The Startup Gold Mine reveals how the world’s largest and most prestigious brands make innovation decisions, including new product launches, vendor/startup partnerships, and even billion-dollar acquisitions—and how startups can take advantage of corporate’s strengths and weaknesses to their benefit. Author Neil Soni draws on his experience as an entrepreneur and in external innovation with premier brands like Estée Lauder, MAC, and Smashbox to share the hidden inner workings of large companies as well as how startup founders and employees can use this knowledge to close the biggest deals of their lives. If you’ve ever wanted to learn how some startup founders manage to partner with a brand like UnderArmour, get acquired by a behemoth like General Motors, or sell their services to Bacardi, The Startup Gold Mine shares all that and much more, including:
- How to understand who your large company counterpart is, what they are incentivized to do, and how to get them to take actions that benefit your startup
- Why the “Innovator's Dilemma” is leading large companies to seek out insurance policies that come in the form of partnerships with startups
- A complete start-to-finish playbook for getting a deal done with a large company, from first connection to getting paid
- A troubleshooting guide for common land mines startups run into when trying to work with large companies
- How to navigate the convoluted corporate innovation landscape without blowing a fortune on conferences and consultants
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。