Psychological Ownership and Consumer Behavior
商品資訊
ISBN13：9783319771571
出版社：Springer Nature
作者：Joann Peck (EDT); Suzanne B. Shu (EDT)
出版日：2018/05/14
裝訂：精裝
規格：23.5cm*15.5cm (高/寬)
商品簡介
Included among the topics:
- Evidence from young children suggesting that even legal ownership is fundamentally psychological.
- Ownership, the extended self, and the extended object.
- Psychological ownership in financial decisions.
- The intersection of ownership and design.
- Can consumers perceive collective psychological ownership of an organization?
- Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences.
- Psychological ownership as a facilitator of sustainable behaviors including stewardship.
- Future research avenues in psychological ownership.
Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
作者簡介
Before Associate Professor of Marketing Suzanne B. Shu, PhD found her calling in academia, she had a career in industry. With undergraduate and advanced degrees in electrical engineering from Cornell University, Shu spent five years with Bell Communications Research. Earning an MBA was a logical part of her professional trajectory. While in business school, Shu realized that the phenomena that had always interested her — behavioral economics, judgment and decision-making, consumer psychology — were organized into formal areas of study. The MBA experience changed her life, she says, and sealed her decision to pursue a Ph.D. at the University of Chicago, where she worked closely with renowned behavioral science expert Richard H. Thaler. Shu’s numerous published papers address the psychological determinants around concepts like the endowment effect, whereby people ascribe higher value to things just because they own them; and the increasingly hot topic of decumulation, that is, spending savings, pension or other assets accumulated during one’s working life. She studies consumers’ behaviors around purchasing annuities — or, more precisely, why they might not.
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