The content is original because is one of the few work which tries to address the counterfeiting and illegitimate trade topic considering a strategic and supply chain management perspective. Generally this topic is dealt at a functional level or considering mainly the legal and legislative aspects or the macroeconomic impacts, the book aims at proposing an holistic approach that companies should adopt to counter these phenomena, connecting operations, marketing and legal studies. It discusses the topic of counterfeiting and grey market, while other publications mainly focus on only one aspect. In addition to this, it includes several company cases of very famous brands, such as Prada, Versace, and Luxottica.
