商品簡介
The goal of Small Business Management 7th Edition is simple: help students create and maintain a sustainable competitive advantage in small business. Author Timothy S. Hatten equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions in small business. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.
