The Open Garden Organization ― A Blueprint for Associations in the Digital Age

Is Your Association Equipped for the Digital Age?The future of the association industry is unclear. Within today’s culturalshift in the economic, political, and social climates, associations need tobe flexible and ready to evolve to meet the needs of both their audiencesand world at large. Today, the threat to associations is the possibility ofbecoming antiquated due to their lack of willingness or ability to changeand modernize with the culture around them. However, this situation alsopresents an amazing opportunity to experiment, innovate, and ultimatelyachieve sustainable growth and new levels of mission attainment.In Amith Nagarajan’s The Open Garden Organization: A Blueprint forAssociations in the Digital Age, readers will learn how to experiment in newways and drive progress forward within their organizations. The backbone ofAmith’s method lies in the “Open Garden Model,” which focuses on threemain principles: purpose, culture, and inclusivity. The Open Garden Modelencourages associations to:• clarify and deepen purpose;• discover and live their values;• embrace a future of uncertainty by taking on manysmall risks to experiment and learn;• shift their business model to one that embracesan inclusive and expansive audience, reaching farbeyond the scope of traditional membership.The Open Garden Model will help associations grow their new market farbeyond their traditional base, create new and sustainable revenue streams,and elevate their brand’s credibility and member loyalty. Ensure yourassociation has the ability to sustain and thrive in today’s changing world.