More than ever organisations are facing a data avalanche from various data sources, be it in electronic or hard copy format. How an organisation manages this ever increasingly important resource - data - can benefit or hinder its ability to meet and achieve its objectives.
Creating and Managing a CRM Platform for your Organisation not only covers how the principles of data management including Data Quality, Data Security can be applied to an organisation’s CRM platform, but also highlights how aspects of data management, Marketing and technology are needed to operate, develop and manage a CRM platform in order to carry out tasks such as Reporting & Analysis, developing data plans, undertaking data audits, data migrations, and campaign mailings which will result in an organisation utilising data effectively in order to meet and achieve its goals and objectives. The issues and topics covered apply to all organisations that use a CRM platform and the data that it contains as part of their business activities, regardless of the industry sector or size of the organisation.
A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and data management.
Richard Boulton has undertaken CRM platform data projects and has administered CRM platforms in a variety of industry sectors including not-for-profit, financial services and government.
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