The Routledge Companion to Critical Marketing
商品資訊
系列名：Routledge Companions in Business, Management and
ISBN13：9781138641402
出版社：Taylor & Francis
作者：Mark Tadajewski (EDT); Matthew Higgins (EDT); Janice Denegri-Knott (EDT); Rohit Varman (EDT)
出版日：2018/09/27
裝訂／頁數：精裝／504頁
規格：24.8cm*17.8cm*3.8cm (高/寬/厚)
商品簡介
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.
It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
作者簡介
Mark Tadajewski is Honorary Visiting Professor of Marketing at the University of York, UK.
Matthew Higgins is a Senior Lecturer in Marketing and Consumption at the University of Leicester, UK.
Janice Denegri-Knott is Principal Academic of Interactive Marketing at Bournemouth University, UK.
Rohit Varman is Professor of Marketing at the Indian Institute of Management, India.
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