A Communication Guide for Investor Relations in an Age of Activism

Today’s competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop a strategic program for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. A Communication Guide for Investor Relations will be divided into two sections. The first section will provide the core foundational content that explains what investor relations is and why it is important. Crucial reference material included will be key terminology used in the field and legislation that governs investor relations conduct. The second section will contain a thorough explanation of the day-to-day processes and procedures of investor relations officers along with emerging trends highlighting the most current thinking in the field. Finally, this volume will provide the basic understanding of investor relations needed for communications students and new professionals while serving as a handy reference for seasoned professionals to ensure a complete and up-to-date “toolkit.”