Artistic Transfer ― Efficiency Through Unruly Thinking

Nonconformist, nonlinear, unruly thought and action have always led to great works of art, path-breaking inventions, and forward-looking perspectives. But how can this precious good find its way into our everyday working life to help us deal with social, ecological, and economic challenges? The crucial step, Ursula Bertram contends, is to reach a synergy of logically justifiable knowledge and the capacity to navigate in open systems. To find out how such synergy could come about, Ursula Bertram has observed the strategies and principles of artists, choreographers, musicians, and unruly thinkers and compared them with the statements of physicists, mathematicians, managers, and researchers. She shows that when artistic thought is circulated and probed in nonartistic fields, an extremely efficient pattern called artistic transfer emerges.

The book features contributions by Werner Preißing and others.

Ursula Bertram is an artist and professor at the Technical University Dortmund, Germany. Her research focuses on the transfer of artistic thinking into other fields, such as business and the sciences. She is cofounder of the flagship project Centre for Artistic Transfer, with the IDfactory providing an interdisciplinary space for teaching and the development of nonlinear artistic thinking. Her artistic works have been exhibited in Germany, the United States, Russia, and Venezuela.