滿額折
外貿英語函電(第3版)（簡體書）
商品資訊
系列名：“十二五”職業教育國家規劃教材
ISBN13：9787111617228
替代書名：English correspondence in international trade
出版社：機械工業出版社
作者：王黎明
出版日：2019/02/01
裝訂／頁數：平裝／245頁
規格：26cm*19cm (高/寬)
商品簡介
目次
商品簡介
本書為“十二五”職業教育國家規劃教材，浙江省首屆普通高校新形態教材，也是省級精品課程“外貿英語函電”的配套教材；是根據高等職業教育“強化技能，貼近崗位”的特點和要求，在第2版基礎上修訂而成的。本書內容涵蓋商務書信基礎知識以及建立業務關係、商務談判、寄樣、訂立合同、付款方式、包裝、保險、裝運、投訴和索賠等外貿業務流程。
目次
目錄
第 3版前言
Chapter 1 Fundamentals of Business Communication 1
1 1 Letters 2
1 2 Faxes 8
1 3 E-mails 12
1 4 Other Commonly Used Methods of Communication 16
Additional Reading 19
Common Errors Made by Students 21
Vocabulary 21
Supplementary Vocabulary for Garments 22
Exercises 23
Chapter 2 Establishing Business Relations 26
Case Study 27
Additional Reading 39
Common Errors Made by Students 41
Vocabulary 42
Supplementary Vocabulary for Toys 43
Notes to Text 43
Exercises 46
Chapter 3 Business Negotiations 48
3 1 Enquiries and Replies 49
3 2 Offers 54
3 3 Counter Offers and Re-counter Offers 59
3 4 Acceptance 68
Additional Reading 69
Common Errors Made by Students 75
Vocabulary 75
Supplementary Vocabulary for Arts & Crafts 77
Notes to Text 77
Exercises 85
Chapter 4 Sending Samples 89
Case Study 90
Additional Reading 98
Common Errors Made by Students 100
Vocabulary 101
Supplementary Vocabulary for Hardware Products 102
Notes to Text 103
Exercises 106
Chapter 5 Signing a Contract 108
Case Study 110
Additional Reading 121
Common Errors Made by Students 125
Vocabulary 126
Supplementary Vocabulary for Electrical Appliances 127
Notes to Text 128
Exercises 131
Chapter 6 Terms of Payment 134
6 1 Payment 135
6 2 Urging Establishment of L/C 141
6 3 L/C Amendment and Extension 144
Additional Reading 148
Common Errors Made by Students 152
Vocabulary 152
Supplementary Vocabulary for Mechanic Products 153
Notes to Text 154
Exercises 159
Chapter 7 Packing 162
Case Study 162
Additional Reading 172
Common Errors Made by Students 174
Vocabulary 175
Supplementary Vocabulary for Electronics 175
Notes to Text 176
Exercises 178
Chapter 8 Insurance 180
Case Study 180
Additional Reading 187
Common Errors Made by Students 189
Vocabulary 189
Supplementary Vocabulary for Lights 190
Notes to Text 191
Exercises 194
Chapter 9 Shipment 197
Case Study 197
Additional Reading 208
Common Errors Made by Students 210
Vocabulary 210
V
外貿英語函電
Supplementary Vocabulary for Mould Products 211
Notes to Text 211
Exercises 212
Chapter 10 Complaints and Claims 214
Case Study 215
Additional Reading 224
Common Errors Made by Students 226
Vocabulary 226
Supplementary Vocabulary for Chemical Products 227
Notes to Text 228
Exercises 230
附錄 233
附錄 A Frequently Used Country / Area Codes 233
附錄 B Commonly Used Telex Abbreviations 235
附錄 C Useful Tools for Foreign Trade 239
附錄 D Different Company Names by Country 239
附錄 E Specimen E-mails for Cross-Border Electronic Commerce 241
參考文獻 246
第 3版前言
Chapter 1 Fundamentals of Business Communication 1
1 1 Letters 2
1 2 Faxes 8
1 3 E-mails 12
1 4 Other Commonly Used Methods of Communication 16
Additional Reading 19
Common Errors Made by Students 21
Vocabulary 21
Supplementary Vocabulary for Garments 22
Exercises 23
Chapter 2 Establishing Business Relations 26
Case Study 27
Additional Reading 39
Common Errors Made by Students 41
Vocabulary 42
Supplementary Vocabulary for Toys 43
Notes to Text 43
Exercises 46
Chapter 3 Business Negotiations 48
3 1 Enquiries and Replies 49
3 2 Offers 54
3 3 Counter Offers and Re-counter Offers 59
3 4 Acceptance 68
Additional Reading 69
Common Errors Made by Students 75
Vocabulary 75
Supplementary Vocabulary for Arts & Crafts 77
Notes to Text 77
Exercises 85
Chapter 4 Sending Samples 89
Case Study 90
Additional Reading 98
Common Errors Made by Students 100
Vocabulary 101
Supplementary Vocabulary for Hardware Products 102
Notes to Text 103
Exercises 106
Chapter 5 Signing a Contract 108
Case Study 110
Additional Reading 121
Common Errors Made by Students 125
Vocabulary 126
Supplementary Vocabulary for Electrical Appliances 127
Notes to Text 128
Exercises 131
Chapter 6 Terms of Payment 134
6 1 Payment 135
6 2 Urging Establishment of L/C 141
6 3 L/C Amendment and Extension 144
Additional Reading 148
Common Errors Made by Students 152
Vocabulary 152
Supplementary Vocabulary for Mechanic Products 153
Notes to Text 154
Exercises 159
Chapter 7 Packing 162
Case Study 162
Additional Reading 172
Common Errors Made by Students 174
Vocabulary 175
Supplementary Vocabulary for Electronics 175
Notes to Text 176
Exercises 178
Chapter 8 Insurance 180
Case Study 180
Additional Reading 187
Common Errors Made by Students 189
Vocabulary 189
Supplementary Vocabulary for Lights 190
Notes to Text 191
Exercises 194
Chapter 9 Shipment 197
Case Study 197
Additional Reading 208
Common Errors Made by Students 210
Vocabulary 210
V
外貿英語函電
Supplementary Vocabulary for Mould Products 211
Notes to Text 211
Exercises 212
Chapter 10 Complaints and Claims 214
Case Study 215
Additional Reading 224
Common Errors Made by Students 226
Vocabulary 226
Supplementary Vocabulary for Chemical Products 227
Notes to Text 228
Exercises 230
附錄 233
附錄 A Frequently Used Country / Area Codes 233
附錄 B Commonly Used Telex Abbreviations 235
附錄 C Useful Tools for Foreign Trade 239
附錄 D Different Company Names by Country 239
附錄 E Specimen E-mails for Cross-Border Electronic Commerce 241
參考文獻 246
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