Introduction of digital publishing in contemporary china（簡體書）

本書主要從數字出版理論、數字出版業務流程、人才建設、AR技術在數字出版業中的應用、大數據、人工智能等多角度介紹了中國數字出版業的發展現狀，並對數字出版業的未來做了展望。本書內容豐富，全面覆蓋了數字出版業的方方面面，實用性強，具有較強可讀性。

張新新，現任中國大地出版社執行總經理、大地出版傳媒集團副總編輯、中地數媒總經理、“融智庫”董事長；兼任南京大學碩士生導師、北京印刷學院教授。入選國家首批數字出版“千人計劃”戰略班，獲全國第二批數字出版轉型示範單位評估專家、北京市出版“百人工程”人才(第一批)、北京市新聞出版廣電領軍人才等榮譽稱號。長期從事新聞出版轉型升級實務工作，帶領團隊探索數字出版“文化+高科技”的發展路徑，創建“融智庫”並引領其發展成為我國新聞出版業的重要智庫。主持國家標準2 項、行業標準2 項，主持部級社科研究課題2 項，承擔國資預算項目、文化產業發展資金項目16 項，發表核心期刊論文35 篇，出版《變革時代的數字出版》《人工智能時代的出版轉型》《校園侵權審判案例全類型精解》等專著6 種。

Part Pandect
Chapter Abstraction and Concretion of Transformation and Upgrading
Part Practice
Chapter Business Process and Management Specification for Digital Publishing
Chapter The System of Digital Product
Chapter Application of Digital Publishing Technology
Chapter Marketing of Digital Publishing
Part Talents
Chapter The Comprehensive Layout and Training for Digital Publishing Talents
Chapter Review and Value Analysis of the Professionalization Process of Digital Editing
Part Prospect
Chapter Current Situation and Trend of AR Technology Applied in Publishing
Chapter Analysis and Prospect of AR Publishing Industry Development
Chapter Principles of Big Data in the Publishing Industry
Chapter Publishing + Artificial Intelligence: New Models and Forms of Future
Publishing
CONTENTS
Chapter Publishing + Artificial Intelligence: Intelligent Publishing Process Reengineering ――From the Perspective of Swarm Intelligence
Chapter Promoting the Transformation of Industrial Knowledge Service Based on
Knowledge Service Standard
Part Conclusion
Chapter The Present and Future of Digital Publishing